Tools For Effective Visual Communication:
The Essential Elements of Composition and Design
September 22 9:00 AM - 4:00 PM
September 23 9:00 AM - 5:00 PM
Babcock Room, Sunset Center, Carmel, CA
Member price $250.
Nonmember price $295.
Lunch on both days is included.
The workshop is limited to 20 participants.
In an age of non-stop visual messages on-line and in books, films, magazines and museums, why do some images speak to us while others remain mute?
How can a work of art best articulate meaning, elicit emotion and influence the viewer? What gives an image the power to draw you in, move you, or
evoke memories? An image may capture a subject, but what makes it not just competent but truly compelling?
Tools for Effective Visual Communication provides a crash course in the ideas, elements and techniques of effective imagery. During the Workshop the
Presenters will deconstruct composition and design. We will show you how to make better images, but more importantly, we will give you the tools to develop
a personal style that can ensure your images will more fully engage viewers and say what you want them to say.
Through illustrated presentations, inspiring hands-on exercises, personalized guidance, individual portfolio reviews, and informal Participant/Presenter dialog
throughout, attendees will establish a solid foundation for consistently creating more successful imagery.
Topics to be presented include:
This workshop will be beneficial to all two-dimensional visual artists.
- Approaching Composition: planned and intuitive methods
- The Rules of Composition: how to use them and when to break them
- The Elements of Design: identifying, isolating and employing them
- The Way We See: the mind and perception
- Aesthetics: cultural cues and historical references
- Color or Black-&-White: choosing your voice
Jeffrey Becom is a photographer, painter
and author with formal training as an architect. He is best known for documenting
painted color traditions around the world. His work has been presented in
over 100 gallery and museum exhibitions. Becom’s fine art photographs are
represented on the Monterey Peninsula by the Weston Gallery (Sixth Avenue
near Dolores Street in Carmel) and his oil and watercolors paintings, by the
historic Carmel Art Association (Dolores Street between Fifth and Sixth).
Lucas Blok is an abstract colorist painter renowned
for his powerful, large-scale canvases that explore the intersection of emotion
and the science of optical perception. His work is exhibited and collected
internationally. Blok was recently one of just 100 artists worldwide to be named
a Jackson Pollack/Lee Krasner Foundation Grant recipient for 2012-2013 for
his “recognizable artistic merit over a significant period of time.” His eponymous
gallery is located on the Third Level of the Carmel Plaza (Ocean Avenue
between Junipero and Mission in Carmel).
Jack Wasserbach is a black-and-white photographer who divides his time between
commercial assignments and dynamic fine art imagery that builds upon the
photographic traditions of the Monterey Peninsula. He holds an associate degree
in photography from the Art Institute of Boston and a Bachelor of Fine Arts from
the California College of Art in Oakland. Wasserbach’s photographs are included
in the collections of the Corcoran Gallery in Washington, D.C. and the Center for
Creative Photography in Tucson.